Marketers throughout the world have extensively used perceptual mapping for over thirty years now. Most companies use perceptual maps before they embark on to any new brand positioning activity. So what is the secret behind the popularity of perceptual mapping? You can get the most complicated market information made simple with easy to understand graphic representations.

Without doubt, graphics speak much more than numbers or words. A perceptual map helps you get a comparative perspective with regards to competition, consumer behavior, market trends etc. The most commonly used two dimensional maps are highly effective with their visual impact. They are simple to read and help in quick strategic decision making.

Perceptual mapping helps to communicate the relationship between competitors and the criteria used by your consumers while making purchase decisions. Perceptual maps, being simple graphic figures, can pave the path towards strategic thinking and trigger discussions.